Saturday, March 10, 2012
Delays and yet more delays
Sorry for the delays on the campaign folks. Updates are coming. I need to work through some issues first.
Friday, March 02, 2012
Update on the Get "X" on campaign
I'm making the final preparations this weekend on the website. I took on a freelance assignment this week that's eating up a lot of my time.* I can tell you that the network we are targeting is ION Television. It is available on DirecTV and in many regions throughout the United States on independent stations. I realize that some folks may not get this channel. This is an unavoidable circumstance because we need to think outside of the box when it comes to target networks.
Our artwork is being finalized this weekend to go with the website launch (http://www.xenaonline.net).
Now, ION does have a web contact form. While I ask that people use the snail mail method (trust me, if they hold something it'll seem a lot more tangible to them), people may also send an email to the company.
Keep in mind that no network wants to hear an obsessed fan going "if you air it, people will watch it." In stead simply say: I feel that Xena: Warrior Princess will be a great addition to your network's programming.
It truly is that simple!
About ION Television
ION Media Networks, Inc. is a privately-owned, independent network television broadcasting company that owns and operates the largest broadcast television station group in the U.S., reaching over 99 million homes in the U.S. via broadcast, cable, and satellite distribution systems. The company owns and operates 60 full-power broadcast television stations, including stations in each of the top 20 U.S. markets and 37 of the top 50 markets. The company’s flagship general entertainment network, ION Television, features a broad mix of popular television series, theatrical and made-for-television movies, specials and sports. Recent DTV digital broadcast facility upgrades provide a broadband platform using enhanced digital terrestrial spectrum capacity. As a Digital leader in the U.S., ION has pioneered the development of portable, mobile and out-of-home transmission technology using this over-the-air digital television spectrum.
Source: ION Media Networks
* This freelance project is requiring me to do massive amounts of research on a topic that has been in the news recently. I'll put it this way, already my head is about to explode at the research I've uncovered.
Our artwork is being finalized this weekend to go with the website launch (http://www.xenaonline.net).
Now, ION does have a web contact form. While I ask that people use the snail mail method (trust me, if they hold something it'll seem a lot more tangible to them), people may also send an email to the company.
Keep in mind that no network wants to hear an obsessed fan going "if you air it, people will watch it." In stead simply say: I feel that Xena: Warrior Princess will be a great addition to your network's programming.
It truly is that simple!
About ION Television
ION Media Networks, Inc. is a privately-owned, independent network television broadcasting company that owns and operates the largest broadcast television station group in the U.S., reaching over 99 million homes in the U.S. via broadcast, cable, and satellite distribution systems. The company owns and operates 60 full-power broadcast television stations, including stations in each of the top 20 U.S. markets and 37 of the top 50 markets. The company’s flagship general entertainment network, ION Television, features a broad mix of popular television series, theatrical and made-for-television movies, specials and sports. Recent DTV digital broadcast facility upgrades provide a broadband platform using enhanced digital terrestrial spectrum capacity. As a Digital leader in the U.S., ION has pioneered the development of portable, mobile and out-of-home transmission technology using this over-the-air digital television spectrum.
Source: ION Media Networks
* This freelance project is requiring me to do massive amounts of research on a topic that has been in the news recently. I'll put it this way, already my head is about to explode at the research I've uncovered.
Thursday, February 23, 2012
Wanted: Xena fans who are just into the show and nothing else
Wanted: A lonely fan in search of fellow Xena: Warrior Princess fans that aren't into all the sideshow stuff. You must be willing to sit down and have honest chats about the series and characters. Remember kids, labels are for soup cans. This fan could care less about who is sleeping with who and who is in love with who. Just watch the show for its action, its comedy, its historical inaccuracy, its writing and directing...
Monday, February 20, 2012
FAQ: About the Get "X" On Campaign
Is this a campaign to get a new series?
No, this campaign is geared toward getting the series back on TV in re-runs.
How is this different than the movie campaign?
We are not seeking a movie with this campaign. Our goal is get a network to re-run the series on TV. GXO (Get "X" On) feels that if the series is on TV, it can help get people interested in the campaign for the movie.
What channel are you targeting?
All will be revealed on March 1. Our focus is a singular network. If they're not interested, we'll move to another network.
How can I help?
You can help by sending in (using the postal service) a postcard that encourages the targeted network that we want them to pick up a Xena re-run syndication license. We want our message to be united and not a disjointed message of people begging. This campaign is aimed at being short, sweet and to the point. (No network wants to hear that if you air the series, it'll do great. Never assume the internet fandom equals that of who'll watch the series and vice versa.) We cannot control what our supporters do but we do ask that you show some consideration and integrity in this campaign. We want to appear as professional as possible. First impressions are everything and to do that we must conduct ourselves in a manner that is with honor and to the degree of which we would expect to be treated.
What channels are you going to be targeting?
We're looking all sorts of cable networks and small independent channels that are part of a network-type programming schedule (MyTV, is an example one such thing). We recognize that this may not be ideal for most because they may not get and/or receive these channels. However, the point is not make it so that one individual may get the series back in their hometown but rather get the series back on the air to bring in support for the fandom, the conventions, and even the movie campaign. Our focus is to tackle one channel at a time.
No, this campaign is geared toward getting the series back on TV in re-runs.
How is this different than the movie campaign?
We are not seeking a movie with this campaign. Our goal is get a network to re-run the series on TV. GXO (Get "X" On) feels that if the series is on TV, it can help get people interested in the campaign for the movie.
What channel are you targeting?
All will be revealed on March 1. Our focus is a singular network. If they're not interested, we'll move to another network.
How can I help?
You can help by sending in (using the postal service) a postcard that encourages the targeted network that we want them to pick up a Xena re-run syndication license. We want our message to be united and not a disjointed message of people begging. This campaign is aimed at being short, sweet and to the point. (No network wants to hear that if you air the series, it'll do great. Never assume the internet fandom equals that of who'll watch the series and vice versa.) We cannot control what our supporters do but we do ask that you show some consideration and integrity in this campaign. We want to appear as professional as possible. First impressions are everything and to do that we must conduct ourselves in a manner that is with honor and to the degree of which we would expect to be treated.
What channels are you going to be targeting?
We're looking all sorts of cable networks and small independent channels that are part of a network-type programming schedule (MyTV, is an example one such thing). We recognize that this may not be ideal for most because they may not get and/or receive these channels. However, the point is not make it so that one individual may get the series back in their hometown but rather get the series back on the air to bring in support for the fandom, the conventions, and even the movie campaign. Our focus is to tackle one channel at a time.
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