Delays and yet more delays

Sorry for the delays on the campaign folks. Updates are coming. I need to work through some issues first.

Update on the Get "X" on campaign

I'm making the final preparations this weekend on the website. I took on a freelance assignment this week that's eating up a lot of my time.* I can tell you that the network we are targeting is ION Television. It is available on DirecTV and in many regions throughout the United States on independent stations. I realize that some folks may not get this channel. This is an  unavoidable circumstance because we need to think outside of the box when it comes to target networks.

Our artwork is being finalized this weekend to go with the website launch (http://www.xenaonline.net).

Now, ION does have a web contact form. While I ask that people use the snail mail method (trust me, if they hold something it'll seem a lot more tangible to them), people may also send an email to the company.

Keep in mind that no network wants to  hear an obsessed fan going "if you air it, people will watch it." In stead simply say: I feel that Xena: Warrior Princess will be a great addition to your network's programming.

It truly is that simple!

About ION Television

ION Media Networks, Inc. is a privately-owned, independent network television broadcasting company that owns and operates the largest broadcast television station group in the U.S., reaching over 99 million homes in the U.S. via broadcast, cable, and satellite distribution systems. The company owns and operates 60 full-power broadcast television stations, including stations in each of the top 20 U.S. markets and 37 of the top 50 markets. The company’s flagship general entertainment network, ION Television, features a broad mix of popular television series, theatrical and made-for-television movies, specials and sports. Recent DTV digital broadcast facility upgrades provide a broadband platform using enhanced digital terrestrial spectrum capacity. As a Digital leader in the U.S., ION has pioneered the development of portable, mobile and out-of-home transmission technology using this over-the-air digital television spectrum.
Source: ION Media Networks


* This freelance project is requiring me to do massive amounts of research on a topic that has been in the news recently. I'll put it this way, already my head is about to explode at the research I've uncovered.

FAQ: About the Get "X" On Campaign

Is this a campaign to get a new series?

No, this campaign is geared toward getting the series back on TV in re-runs.

How is this different than the movie campaign?


We are not seeking a movie with this campaign. Our goal is get a network to re-run the series on TV. GXO (Get "X" On) feels that if the series is on TV, it can help get people interested in the campaign for the movie.

What channel are you targeting?


All will be revealed on March 1. Our focus is a singular network. If they're not interested, we'll move to another network.

How can I help?


You can help by sending in (using the postal service) a postcard that encourages the targeted network that we want them to pick up a Xena re-run syndication license. We want our message to be united and not a disjointed message of  people begging. This campaign is aimed at being short, sweet and to the point. (No network wants to hear that if you air the series, it'll do great. Never assume the internet fandom equals that of who'll watch the series and vice versa.) We cannot control what our supporters do but we do ask that you show some consideration and integrity in this campaign. We want to appear as professional as possible. First impressions are everything and to do that we must conduct ourselves in a manner that is with honor and to the degree of which we would expect to be treated.

What channels are you going to be targeting?


We're looking all sorts of cable networks and small independent channels that are part of a network-type programming schedule (MyTV, is an example one such thing). We recognize that this may not be ideal for most because they may not get and/or receive these channels. However, the point is not make it so that one individual may get the series back in their hometown but rather get the series back on the air to bring in support for the fandom, the conventions, and even the movie campaign. Our focus is to tackle one channel at a time.

Get "X" On campaign channel to be revealed soon

Hey folks! Just an  update to the campaign. I've selected our first target channel. It'll be revealed on March 1. The demographics for this network is on par with the the original demographics of the series. The network also airs hour-long syndicated shows which will help  us "sell" the series to the network. More information and a history of the channel will be available March 1. In the meantime, bookmark http://xenaonline.net. This is our "campaign" website.

Get "X" On campaign update

Just a few updates and clarifications about this campaign. We're not to be confused with the Xena Movie Campaign initiative which wants a movie. We're all about getting the series back on TV.

The title of the campaign is titled Get "X" On, and the basic premise of the campaign is get the series back airing on TV in repeats. We're going for a new season, movie, whatever. Our goal is to get show back into the homes of millions of fans nationwide (United States). From there, our hope that if the network is friendly enough hopefully the Xena Movie Campaign folks can use the re-airing of the series for the campaign.

After all, exposure is the key. If the series isn't on TV anywhere in the United States, it'll be hard to market the prospects of the movie. They way that I see it, our campaigns are equally united in getting the thing that we love, XENA, back to life in some form. If all we get is a syndication deal on a some off-the-beaten-path network, then that's all we get. At least she'll be battling warlords and demons once again.

Xena Campaign to get her back on TV

Hey folks. I'm currently looking into a list of potential target networks to get the series back on the air in the United States. This is a Xena Online Community campaign and we'll have more information in the coming weeks.

Our approach to this campaign is simple. There'll be no petitions (those are pointless) and we're going to use some tried and true efforts from other campaigns that helped or at least had impact on canceled shows to get them back on the air. In our case, it is to get the series back into syndication. Some of the things you'll see? Postcards to print up to send to head of programming for the current target network.* We'll also going to have form letters for you to copy and paste to send via email.

It is better that we are unified in one voice with one single message: Get Xena back on TV in syndication.

I'll have more information on this campaign in the coming weeks.

*To prevent a large mass of emails and postcards going out to various networks, our campaign will target one network over a set amount of time. When we hear back from the network that they are not interested, they'll move to the bottom of the list and we'll pursue the next network and start all over. If they tell us they're interested, we'll turn our campaign down a notch but we'll keep pressure on them.