It has truly been a life changing experience for us to be involved with the amazing cast and crew of a television series that has meant so much to us all, and in reality, changed the face of TV itself. Through this joyous experience we came to know and love Lucy, Renee and Rob and all their co-stars and production team. There has never been a more supportive group nor one that has cared so deeply about their fans. They never let us down and it has been an honor to produce all of The Official XENA Conventions and merchandise all these years. And we thank Lucy, Rob and Renee for always stretching beyond what used to pass for convention appearances by doing plays, appearing in costumes, surprising the audience, signing and dancing in concert, and so much more. They raised the bar for EVERY other convention celebrity from that point forward and for this and so much more they will remain vital and dear friends to all of us at Creation and throughout the fan universe.
As with all good things the time comes to raise a glass one last time and say goodbye with love and a heartfelt and tearful thank you. The 2012 convention, the final journey, brings us full circle to our return to our original Xena Convention venue, the Marriott Burbank Airport Hotel and we promise one last rocking good time for all!
While the reasons for 2012 being the last XWP convention aren't known, it wouldn't be the least bit surprising if the reasons fall upon financial and licensing. The last five years the attendance at the conventions have steadily dropped. Unlike other convention friendly properties such as Star Trek, Xena doesn't have the staying power or the popularity levels allow Creation to keep funneling in tens of thousands of dollars each year for a convention.
With no movies or anything "new" Xena was, it's hard to sustain an interest level. Another factor could be that with the same guests attending the convention the past several years, you can only tell the same story so many times or reflect upon the same experience. While new fans come into the series, they are simply not enough to maintain the interest level.
Attendance levels are probably just one of the many reasons. It could be that Creation is not renewing its licensing agreement with Universal LLC. Other reasons could also be that Renee, who's been a stable guest at the conventions over the past decade or so has decided that it's time to take a break. And if Lucy doesn't want to participate--the point of having a convention with neither of the two main stars there is not worth the time, money, and effort.
Keep in mind, the reasons for the conventions ending is not known. It could be as simple as wanting to go out on top.